Teen trends in fragrance industry
Is body odor a big turn off for you? Do you like to wear your favorite perfume for that crucial meeting? Well, if you can relate to the above situations, it means you love fragrance! Perfumes and deodorants are popular today because not only do they help you fight body odor, but also boost your morale. But, do you know a perfume has several other benefits too? It can help you beat stress and cure insomnia too!
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This Is Basically What Fashion People Smell Like
Why People Wear Perfumes and Other Fragrances
Scent has the power to transport you right back to a certain moment in your life. It can trigger memories that feel so real it's as if you're standing right there, stuck in a moment of time. But towards the end of the noughties, there was a shift in the fragrance industry with customers dividing into two camps: Those who bought into the rise of celebrity perfumes, and those who wanted a signature scent that no one else had. I personally was in the latter category. You didn't want people to recognise your perfume and you didn't want anyone to smell like you.
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Best Practices for Fragrance Marketing
Despite the sensual images and emotional reactions associated with fragrance, the chances are when you think about Valentine's Day gifts this year, you'll think about flowers, chocolates, or a dinner at your favorite restaurant, before you consider a bottle of perfume. That's not a huge surprise given the downward trends in fragrance sales. As consumers clamped down on discretionary spending in the latest recession, sales dropped precipitously.
A plan of action following the Fragrance Market Report , these points will help your business grow in the right direction. Michelle Strutton, Global Analyst, Mintel Millennials are interested in the nuts-and-bolts of fragrance: the ingredients, how fragrances are made, and who by. Jo Fairley, Co-Founder, The Perfume Society Extending formats of fragrance brands aimed at younger females will also appeal to teenage girls, including travel sizes and hair perfumes as well as body sprays. Michelle Strutton, Global Analyst, Mintel.
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